The First International Milk Industry Festival was held in Hohhot, capital of northern China’s Inner Mongolia Autonomous Region couple weeks ago. Thousands of people were participated in milk drinking contest in a carnival on site. They were competed to drink as much milk in the shortest time as to challenge the Guinness World Record.

One of ten biggest milk guzzlers won the championship of “the fastest milk drinker”. He had consumed 1.5 kg milk within just over 10 seconds.

China is the third largest new milk market in the world after America and India, in terms of total production. Mengniu and Yili are two largest milk producers in Hohhot with their total annual milk output of 7 million tons, and make the city the largest milk output city in the world.