Feel thirsty ??? The nation’s largest operator of vending machines, Apex Corp dispense drinks in paper cups, will charge advertisers, instead of customers, by running advertisements on the cups and the vending machine’s screen. In simply words, you can get a free drink by watch a 30-second advertisement on the vending machines under this ‘MediCafe’ project.

Apex hopes to gradually spread the service to the 35,000 cup vending machines it currently operates nationwide if advertisement revenue increases. ‘We will select the locations of vending machines which would best suit the customers targetted by advertisers,’ said an Apex company official.

Unbelievable !!! Anyway, this new system which can let consumer watching an advertisement instead of pay for their favourite drink will be introduced across Japan in coming June.