BarbieGirls has created its online community where girls or even guys can create their own Barbie dolls and interact with each other in a manner reminiscent of Second Life, a virtual world for adults that boasts more than 2 million users.

This new community,, is the first action of the doll producer, Mattel’s to move forward its next-generation fashion doll line and latest attempt to gain ground in its heated competition with Bratz.

In this community, users can customize the dolls’ look and style. They can go to the “mall” to get clothes, accessories and furniture for their online room. Barbie doll lovers can go to this community, chat with their friends, compare outfits and etc.

Also read: Barbie or Bratz? Queen of Hearts or Queen of Tarts