CVChivas Regal is a blended Scotch whisky. The brand was founded by the Chivas brothers, who founded the distillery. The brothers received their first royal warrant in 1843.

The name “Chivas” comes from Gaelic seamhas, meaning a narrow place in a river.

The standard blend is 12 years old, though they also market an 18 year old called Rare/Old as well as a top shelf 21 year old called Royal Salute.

This is the time if you already have a great job but what about your charismatic friend who wants big money but never seems interested in more than a never-ending party.Chivas Regal Scotch Whisky is launching their fourth year seeking two energetic and passionate Chivas Life Ambassador(How to best live the Chivas life) to represent its smooth spirit brand to travel the world , tell theirs experience in in return for one full year appointment and be paid $200,000 .And now the precious moment is here , once of your lifetime opportunity application , apply now! Come and experience Chivas Studio -The Chivas Regal is bringing the taste of Chiva life.More on Chivas Studio party experiences video clips …

26thMar.07 at LA

28thOct.2006 at NYC

Here is some pointers:
Chivas Studio will present Scotch education and mentoring sessions, intimate music performances, as well as video suites where you can tell us why you should be chosen to travel around the world as next year’s Chivas Life Ambassador.

Idea: “Sharing a bottle of Scotch with friends is very important, very communal,” added Johnson. “We [sought] people who know what that means and who want to go out and look for those experiences that are the Chivas life.” The winners of the selection process will spend a year and $200,000 traveling the world to find the Chivas experience and chronicling the journey on Chivas’ Web site.

Tools: The Thomas Collective will help to open Chivas Studios in six cities – New York, LA, Dallas, Miami, Chicago, and Las Vegas. Each studio will be open for three weeks and will allow potential ambassadors to apply for the job in person and create their own video résumés on the spot. Musical acts such as Tony Touch and Yerba Buena will perform at the studios, and the brand has partnered with various media outlets, such as Trader Monthly, to further promote the Chivas Life atmosphere of the studios.

Measurement: The success of the campaign is being measured in traditional media impressions, as well as by the number of applicants for the Chivas ambassador job. “Because it is a job search, people get really involved in it,” adds Johnson. “It’s something you can’t quantify, but we love to see the materials they send us.”