bluenilesolitairependant.jpgPeople might be willing to buy a book, magazine or CD online, but a $3,000 diamond engagement ring ???E-commerce is very popular within global internet and also provides a lot of chance for people who wanna to start their own business through internet.

Mark C. Vadon is one of them, he is one of the world’s top diamond retailers( Blue Nile ) nowaday.Blue Nile was Founded in 1999 and it has grown to become the largest online retailer of certified diamonds and fine jewelry.

Blue Nile engages in the online retailing of diamonds, jewelry, and watches in the U.S., Britain, and Canada. The company’s products include rings, wedding bands, earrings, necklaces, pendants, bracelets, and watches. It offers its products under the brand name “Blue Nile” through its Web sites.

Both Tiffany  and Blue Nile sell diamonds.However,Tiffany is a high end brick and mortar retailer, against Blue Nile’s scrappy online play.The Blue Nile does indeed rank behind Tiffany & Company. It also ranks behind at least one other competitor, the Signet Group, which operates Kay Jewelers.