You can put it in your mouth, or you can smear it all over your body. That’s the latest chocolate craze in Tokyo, Japan. Traditionally, Japanese women have given their boyfriends, husbands or male colleagues boxes of chocolates on Valentine’s Day, which are then reciprocated a month later. The more expensive the chocolate, the higher regard is held of the person. But in a reverse of tradition, Japanese women are now going for chocolate massage to pamper themselves. The upscale Prince Hotel in Tokyo offers overnight packages that cost up to ¥50,000 and include a 75-minute chocolate massage.

The hotels are targeting upscale and financially independent women in their 20s and 30s.
Chocolate is believed to have therapeutic properties for the skin. It also relieves stress and makes one smell delectable all over. An almond-butter rub-down and a hot body wrap after that stimulate perspiration and help to eliminate toxins and fats from the body. Well, what better way to indulge in chocolate and yet lose instead of gain weight. Chocolate’s legendary aphrodisiac values may also trigger more romantic tendencies on Valentine’s Day.

For the less adventurous or financially able, they can buy chocolate replicas of anything and everything including diamond rings, mobile phones and necklaces to wear around the body. These fashion statements are sold for up to ¥4,200, a more modest price compared to the massage. If you can’t smear it, wear it!