Paris Hilton, singer cum actress will star in print and television ads for Fila Korea.

The one year modelling contract is said to be worth W1-1.5billions dollars. The shooting for the print and broadcast ads will take place this month in Los Angeles. It was mentioned that Paris was chosen because of her sophisticated style which matches Fila’s image.

The first TV ad will run in March.

Paris Hilton born in 1981, is an heiress to a share of the Hilton Hotel fortune. She is the oldest of the four children of Richard Hilton and Kathy Richards.

Her younger sister is Nicky Hilton and her younger brothers are Barron Hilton II and Conrad Hilton III. She is a socialite in both Manhattan and Los Angeles. She initially became well known due to her participation in the reality series, The Simple Life and 1 Night in Paris, an unauthorized sex video of her with her then-boyfriend Rick Salomon, which was leaked onto the Internet in late 2003. She has since branched out into many careers, including the most recent, in August 2006, launching a serious bid at a music career, with her debut pop album Paris.

Paris Hilton’s Album Cover For “Paris.”