A stunning first David Beckham in Giorgio Armani underwear ad is expected to be plastered on countless billboards and rumored to be also in every woman wardrobe beginning in US. A $40 million ad deal is definitely worth spending.

Armani spokesman said, ‘the perfect match with Beckham represents a notion of modern masculinity…also a man with a great sense of style’. It oozes the charm and confidence forward for man fashion industry…what a sexiest undies with a drooling crotch!

It will be official launched in Feb.08 and you may catch it online sometime one month earlier in January.

Visit here for Giorgio Armani Collection’s Male/Female.