A Swiss man conned a local weekly into publishing a fake two-page Gucci perfume ad which he created of himself posing semi-naked beside a bottle of Gucci perfume…

The man, who claimed to represent the Italian fashion giant, called up the Swiss weekly SonntagsZeitung last week to book the expensive color spread in Sunday’s edition, Zimmer , a spokesman for the paper said.

Zimmer said the paper fell for the scam because the call arrived too late for the advertising department to check whether it was genuine.

It wasn’t the first time that the mysterious model — a dark, handsome man appearing to be in his late 20s — tried to sneak his way into the limelight.

According to the Zurich-based daily Blick, the man attempted to book concert venues by passing himself off as Puerto Rican singer Chayanne. The paper said it narrowly avoided also being conned, but was tipped of the hoax by record company Sony BMG, which represents Chayanne.

He managed to bill Gucci for the $50,000 full-color ad, so the cops are after him, claiming they’re having a hard time finding the prankster. First of all, how hard is it to ID the guy if he’s the one in the photo? If they can’t find him they should just hunt down his lookalike, David Blaine.

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